What Is Coaching?

‘Between stimulus and response there is space. In that space is our power to choose our response. In our response lies our growth and our freedom’

Viktor E Frankl

The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching is therefore an incredibly powerful and practical skill set designed to equip people to build mental and emotional resilience to achieve the personal and professional outcomes they are looking for.

Just as physical training is about strengthening the body, coaching is like a “brain gym” that focuses the mind. The focus of coaching is always to serve clients in achieving the goals they want.

As an accredited coach, I do not impose my own agenda, acknowledging that you as the client are the expert in your life. Whereas counselling focuses on healing from the past, and consulting is about giving expert advice, coaching is about creating awareness within the client of the key issues that s/he needs to address in moving forward and facilitating progress through practical strategies. Coaching therefore focuses on the present and the future, not the past.

Coaching is always focused on your outcomes. As a coach I can assist you in identifying the outcomes you want for your life and the process to achieve these outcomes. These outcomes may include growing in leadership or other skills in professional development or improving aspects of your personal life.

I will journey with you as you identify obstacles or barriers to these outcomes, to discover the resources you need to remove or overcome these obstacles or barriers, and strategies to obtain and maintain momentum in pursuing your outcomes.

As a coach I am trained to ask the right questions to take you beyond the boundaries of your conscious thinking to discover the root cause of the challenges you face. Drawing on current neuroscientific research and practice, I will encourage you to identify underlying beliefs that may not be getting you to where you want to be.

You will have the opportunity to create new empowering beliefs which will in turn create resourceful attitudes, feelings, actions, and outcomes.

Coaching does not offer easy “surface” solutions, but rather deep transformational change and strategies to build resilience to pursue ongoing personal and professional growth.